how to build a media profile

learn all you need to build a national media profile from the ground up resulting in stacks of free marketing for your business, and more money in your bank account ...

one day media profile workshop

Have you ever wanted to know how to get media coverage on TV; over the radio; through magazines, newspapers and periodicals; and how to tap into the ever growing digital media landscape?

This one day workshop contains everything you need to know about contacting different media channels, and more importantly – getting your message heard! Learn form a number of Australia’s leading exerts and walk away with loads of techniques and strategies to build a media profile, now!

5 reasons to be part of this workshop

1. Learn how to avoid the 3 most common mistakes most people make when breaking into the media
2. You’ve had some media exposure in the past yet are unsure how to land ongoing media work
3. You want to position yourself in the media to launch a new or existing business
4. Increase your profile and credibility through regular media exposure
5. Understand how to put a media kit and press release together and use them to land regular media appearances

media profile master class is for the person who ...

• has tried getting media appearances before but hasn’t had much luck
• has already had some media exposure, but wants to know how to land regular segments/appearances
• believes tapping into the media will make a dramatic difference to their marketing and their business turnover
• wants to raise their profile to launch a speaking career, sell more books or other products
• wants to reposition their message/brand and appear to more people, more of the time

what you will get ...

• 1 x full day ‘How to Build a Media Profile’ day (valued @ $340)
• Panel interview with Matt O’Neill, Cecelia Haddad, Timothy Sharp and surprise guest
• ‘Building a Media Profile’ e-book (valued @ $77)
• e-workbook

... all for a special rate of $340 + GST (total value $651)

what you will learn ...

getting your message to stick

• understand the importance of understanding your ‘master message’ so you get through all of the competition and noise
• how to craft memorable stories to ensure your message sticks
• learn to package your message into bytes so it can be delivered through multiple channels
• tips for fast research and where to find the latest content and trends
• lessons from the pro’s to ensure you get asked back again and again

creating products and services

• learn a 13-step process for designing heaps and heaps of different products and services
• 3 ways to overcome writers block and how to package your own information articles, e-books, special reports and compilation books
• developing a digital platform including online learning programs, intranets, webpages and blogs how to package
• how to record your first CD/pod cast positioning you as expert and template for recording successful interviews
• use the publishing pyramid to write a best-selling book in 3 to 5 years and learn why books get you gigs
• using information products to break into media (radio, TV, newspapers and magazines)

building a platform and developing media skills

• how to make contact with the right people, without pissing them off!
• using registries like the Australian Media Guide and online resources
• working with public relations firms and publicists
• the 3 most important skills you need for each of the 4 main mediums - TV, radio, printed materials and digital publications
• how to write and send out a press release
• 5 creative strategies to get through to the decision makers and break into the media

panel interview

• learn from the creator of Australia’s number one blogging site and how she has used this to land loads of media appearances
• listen to strategies Tim Sharp, Australia’s foremost expert in happiness and positive psychology has used to land TV, radio and press stories. You can read Tim’s articles every Sunday in Body and Soul
• what Matt O’Neill has done in the past 10 years to continually be called on to comment as a nutrition expert
• Cecelia Haddad, who runs a leading PR company called Marketing Elements, with all the do’s and dont’s of press releases, what to have in your media kit
• surprise appearance from one of Australia’s leading media personalities

program facilitator – Andrew May